Company: ANA (Association of National Advertisers)
Department: Marketing Knowledge Center
Job Title: Market Research Analyst
About the ANA (Association of National Advertisers):
The ANA leads the marketing community by providing its members with insights, collaboration, and advocacy. ANA’s membership includes over 450 companies with 9,000 brands that collectively spend over $250 billion in marketing communications and advertising. The ANA strives to communicate marketing best practices, lead industry initiatives, influence industry practices, manage industry affairs, and advance, promote, and protect all advertisers and marketers. For more information, visit www.ana.net.
The ANA seeks a strategic thinker with strong project management skills and a commitment to team work to lead its survey research program.
The ANA fields 12 surveys per year and the market research analyst will be responsible for the day-to-day functions associated with the program including designing survey questionnaires, analyzing data, creating reports, and being involved in expanding our survey community of marketing professionals.
Job Responsibilities:
1. Market Research Analytics
· Lead study design meetings with internal and external stakeholders.
· Design web-based survey questionnaires to ensure the necessary data is captured.
· Compose survey invites to varying target constituencies.
· Conduct both basic statistical analysis and in-depth data analyses using traditional and advanced methods.
· Apply qualitative and quantitative techniques to interpret the data and produce substantiated recommendations.
· Create graphical displays to convey survey findings and insights.
· Author effective reports containing graphs, tables, summaries, and narratives along with actionable, industry-specific recommendations.
· Provide critical thinking, insights, and forward-looking statements that impact our members’ businesses and careers.
· Partner with Marketing Communications in the design/creation of research reports, charts, as well as promotional materials.
· Collaborate with ANA’s public relations team in the creation of press releases based on survey research findings.
2. Survey Community Management
· Utilize an online survey program to monitor the quality of the data, increase response rates, and clean non-qualified respondents.
· Collaborate with internal team members on panel development.
· Maintain/analyze panel activity dashboard.
· Analyze user data to increase satisfaction and loyalty among survey panelists and ANA members.
Qualifications:
· Bachelors or advanced degree in business, mathematics, or the sciences.
· 3+ years of experience within the custom research industry.
· Necessary personal qualities include flexibility, independence, energy, the ability to multitask, and commitment to quality and teamwork.
· Strong analytic and critical thinking skills.
· Project management experience.
· Knowledge of basic statistics, research procedures, and survey methodology.
· Background in the advertising/marketing industry.
· Exceptional communication skills, both verbal and written.
· Experience with B-to-B/professional research panels is a plus.
· Strong organizational skills and outstanding attention to detail.
· Expertise with Word, Excel, and PowerPoint.
· Strong presentation skills.
· Attend ANA events as needed, some travel may be required.
To Apply:
Approximate Start Date: October 1, 2012
To be considered, all applicants must submit a cover letter, resume, and salary range to careers@ana.net.
